Importance of a Trademark
The logo of your business should be trademarked in order to protect your rights. Additionally, it is a difficult process that calls for qualified legal aid.
A logo is a superb method to build your business’s identity. If you’ve created one, you should register your trademark for legal protection. It’s difficult and crucial to execute it correctly. Either deal with a professional agency or pay an attorney to manage the process on your behalf. You can also expect the trademark application procedure to take at least six months to complete.
Verify Availability of Your Logo
You must ensure that the produced logo is genuinely available before moving on to the next step in the process. An organization’s identification and recognition are enhanced by its logo. The message, originality, and individuality of a logo are projected onto others.
A logo aids in differentiating the brand from rivals. Logos are used to convey a strong statement about the business in just a little image or design on banners, letterheads, products, websites, and social media.
Start your trademark search by reviewing the U.S. Patent and Trademark Attorney’s Office (USPTO) logo trademark database for comparable logos and trademarks that have already been registered by other businesses.
Take Control of Your Logo
There are various, although not all equally effective, ways to acquire legal ownership of the company’s logo. Just starting to use your brand is the simplest approach to get rights.
This is the least expensive choice, but it’s also the riskiest because you’ll only have ownership of the rights in the region where your logo is being used. You won’t be able to prohibit anyone from using it elsewhere.
Additionally, you can file a trademark application with the Secretary of State in the state where the logo will be used. The emblem may be used by people in other states, but doing so only safeguards your rights there.
The third and priciest choice is to submit a trademark application to the USPTO. Because the application must precisely define the logo in terms that the USPTO uses, you will once more require the assistance of an attorney or other professional service.
Once submitted, a registered trademark application is processed over a period of time.
Protect Your Trademark
You will have the legal right to use your trademark everywhere in the United States once it has been registered with the USPTO. You have the legal ability to sue to defend your ownership if you register the logo.
Furthermore, you also have the power to prevent the importation of items bearing your logo from other countries if you register your trademark (which is a concern if there are counterfeit versions of your product).
You can register your logo in additional countries to safeguard your rights there once it has been registered with the USPTO and as a trademark.
Check the Use of Your Trademarked Logo
Once you have registered the trademark with the USPTO, your work is not yet finished.
Your business will need to conduct a trademark watch in order to safeguard your logo and ensure that nobody else is using it. These kinds of continuing, demanding tasks are handled by professional lawyers and businesses. They continually check to make sure no one else is using your logo or trying to trademark one that is too similar to yours, and if they find someone is, they issue them a cease and desist letter.
A logo must be trademarked for any firm. But because it’s also a technical and complicated process, almost everyone needs legal counsel. Take the essential actions to safeguard the logo of your business right now.
How many various types of logos are there?
- Wordmark: It is a professionally designed logo with a distinctive font and style, like those of Coca-Cola and Facebook.
- Lettermark: The wordmark and this one are similar. In logos like those for HP, HMV, P&G, etc., only the initials of the company are used.
- Emblem: An emblem mixes words, phrases, names of places, and other elements like university and government department logos.
- Brandmark: This particular logo features trademark emblems for Apple, McDonald’s golden M, and Starbucks Mermaid.
The applicant must initially decide what kind of logo they want for their products and services.
How to Trademark a Logo in the USA?
In the USA, both federal and common law jurisdictions allow for the trademarking of logos.
An applicant must employ the logo in connection with their goods or services and secure their company’s identity in order to trademark a logo in the USA under common law jurisdiction. They have to demonstrate that their logo is an integral element of their company’s reputation whenever there is a dispute or an infringement. A common law logo ownership is not protected by any legal obligations. It covers a certain geographic region. As a result, using this technique will not adequately safeguard the applicant’s logo.
An applicant must adhere to the requirements outlined by the USPTO in order to get exclusive rights to their logo in order to register under federal law jurisdiction. By registering it with the USPTO, they may protect their logo across the country. It is a powerful way to protect and uphold their rights.
What are the Advantages of Logo Registration with the USPTO?
To file a lawsuit to stop anyone from violating your exclusive rights.
The USPTO database will officially identify you as the owner of the logo. Therefore, the public will be made aware of your trademark rights.
You can register your logo in other nations.
You can prevent the importation of goods that compete with your line of work.
Final Words
By registering your intellectual property, you establish a strong, exclusive reputation and link to your property rights. Similar rights to those that would be granted to you in tangible property are guaranteed.
By prohibiting any infringement of intellectual property rights, the intellectual property registration ensures its security and exclusivity.
A unique brand identity prevents the possibility of intellectual property infringement for your company. If your rights are violated, you have the right to launch a lawsuit.
One method for conveying the distinctiveness of your goods or services is through the logo. By trademarking your logo, you can effectively safeguard your company’s interests.
By registering your intellectual property, you establish a strong, exclusive reputation and link to your property rights. Similar rights to those that would be granted to you in tangible property are guaranteed.
By prohibiting any infringement of intellectual property rights, the intellectual property registration ensures its security and exclusivity.
A unique brand identity prevents the possibility of intellectual property infringement for your company. If your rights are violated, you have the right to launch a lawsuit.
One method for conveying the distinctiveness of your goods or services is through the logo. By trademarking your logo, you can effectively safeguard your company’s interests.
In the USA, trademarking a logo is simple. You are protected against problems with product or service fraud and infringement. You are guaranteed complete federal protection of your rights when you trademark a logo in the USA, since the USTPO will take any copyright infringement seriously. The USPTO is the ultimate decision-making body for all commercial uses of your intellectual property rights.
