Social Media

4 Methods to Make Videos to Reach Your Social Media Marketing Goals

Videos are an essential tool for any business looking to market itself on social media. They can be used to showcase your product’s features, tell stories, and educate your audience. With the right strategy, videos can help you reach your marketing goals by driving more traffic to your website, increasing engagement with your brand, and ultimately converting viewers into customers. Here are four methods you can use to make videos that will help you reach those goals. 

Four ways to create more engaging videos for social media

Live Video Streams

Live video streams are a great way to connect with your followers in real-time and build relationships with them. Live video also offers unique opportunities for engagement, as viewers can interact with you directly via chat or comments. Live streaming is an excellent opportunity to produce content that is timely and relevant while also giving people an inside look into what goes on at your company. 

Animated Videos

Animated videos offer businesses a visually appealing way to tell their stories and demonstrate how their products work. This type of video is particularly effective if you want to explain complex concepts or services in an easy-to-understand way without overwhelming viewers with too much information at once. 

Additionally, animated videos give you the freedom to get creative with design elements such as motion graphics, character design, and special effects.  This is true for animation marketing videos that can help you to reach business goals.

User Generated Content

User-generated content refers to content that has been created by ordinary users rather than professional filmmakers or marketers. This type of content can be incredibly powerful because it’s seen as being more authentic and relatable than professionally produced content. To encourage users to create content about your brand, consider launching a contest or creating a hashtag campaign so that people will have the incentive to share their experiences using your product or service on social media platforms like Instagram or TikTok. 

Explainer Videos

Explainer videos are short videos (typically 60 seconds or less) that explain the basics of a product or service in an easy-to-understand format using visuals and text overlays, as well as voiceover narration if needed. These types of videos are great for introducing new products or services as well as teaching customers how they can use them most effectively for maximum benefit.  Share an explainer video about animation software iPad that will be helpful for your online audience.

Explainer videos are also effective for capturing a user’s attention, making them almost twice as likely to watch the entire video compared to other types of social media content. It is vital to realize that social media is a platform for engagement rather than advertising, so it is important for explainer videos to focus on sparking conversations and keeping users engaged throughout their experience on social media.


A video is an effective tool for reaching marketing goals on social media platforms like YouTube and Instagram because it allows businesses to show rather than tell when it comes to communicating their message and connecting with potential customers in meaningful ways. By utilizing these four methods—live streaming, animated videos, user-generated content, and explainer videos—you will take your video marketing efforts to the next level!

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